The major portion of wastes makes its way to the landfill, but much of what is thrown away can be recycled and manufactured into new items to be used again, thus reducing the burden on the disposal sites and extending their useful lives. In line with the Government aspiration towards 3Rs, E-Idaman plays a vital role as an appointed concessionaire by the Government to increase the recycling rate from 4% in 2007 up to 22% by year 2020.
E-Idaman launches “Rethink Recycling” campaign to reinvigorate recycling among the public. All collected recyclable materials will be delivered to MRF for separation and processing. The campaign will be driven to achieve the National targets on waste minimization and as part of the company Corporate Social Responsibility (CSR) program.
